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Sunday, 25 November 2007

Google Cache


Sites usually make superhuman efforts to get all possible pages into Google to increase their page rank. In so far as Google cache is considered, this tactic can and does sometimes return to haunt websites, especially those sites that sell products.

Google Cache – What is it?

Google makes a copy of every web page it can get its little spider robot on. And it stores the copies of these pages in a cache. The cache is nothing but a copy of each and every previous web page for the concerned link. When you are searching on Google for something, each result that the search returns has a "cached" button at the end of the link. Click the "cached" link and you will see a previous copy of the page. Often, what you see is an older version of the page.

In case you are an online seller of products, would you seriously want Google to keep copying previous pages and making them available? Look at it by putting on another pair of lens - do you really want customers to see the old prices of the products you are selling? Many sites change prices or information during the year by way of reflecting their selling cycles, among other things. If your current prices of July are at their top point, would you want your customers to click on the cache link and see your lower prices from April? Probably not.

Don't Get Cached!

It is really simple to keep Google and other search engines from taking copies of your pages. All it needs is some careful meta tagging, and nothing more nor difficult.

All search engine robots that rely on meta tags must stop taking copies of your site. Of late, YahooSlurp was seen behaving somewhat strangely, so please ensure you keep a tab on it when it crawls into your site.

To get already-been-copied pages, all you need do is get in touch with the search engine in question. They normally delete all copies, though they aren't particularly quick.

Adding pages to MSN, Yahoo and Google, and any other major search engine should be an important goal for all websites. However, before you storm down that path, do remember to ensure you realize the consequences of outdated webpages appearing via the cache.

Thursday, 22 November 2007

SEO Tips


Launching a website and maintaining it isn’t a big deal. You can learn and keep updating yourself about various aspects of a website through the vast resources present in the internet any time. So practically, in no time and with minimum efforts, you end up having a great website with good content and eye-catching graphics. But what do you do next? How do you ensure that people visit your site?

You cannot assume that every single web-user around the world will know how great your site is just as much as you do. The cyberspace is infested with numerous websites, many similar to yours as well. And each claims to offer something unique. There is a website for every thing you can think of. Name any type of business and you have a website to its name for sure. When such is the competition, how do you plan to make your mark and outshine the rest?

The key question — how do you bring the internet traffic to your website?

Web-users know it all too well that whatever they need to find, they will get it in the search engines. The latter is one highly user-friendly internet tool that bridges the gap between the users’ search for a particular thing and the website that offers just that. To find what you want, you just need to think of words or phrases that relates to your need. Say for example you are doing a research on the Halloween festival. Then you just need to type in keywords like “Halloween origins”, “Halloween customs” or “Halloween celebrations” et al. The clever search engine immediately lays out an exhaustive list of websites on Halloween right before you.
But it is known to all that the websites which feature at the top of the search engine result page, get the highest number of clicks and visitors. There is enormous competition to reach the top positions in the search engines, so that visitors get to see your website displayed first as the best among many others. Getting the top ranks is, however, not easy. You are to know a lot about search engine optimization in order to get there.

Here comes the most vital question now — what is search engine optimization? If you are told that search engine optimization is easy and simple, it may sound a little baleful. Nevertheless, it is somewhat true. Following the few following tips will surely help you with your search engine optimization. These tips, if used, will not only help you achieve a high listing in the search engines for your site, but will also ensure more internet traffic to it:

Simple, easy to spell keywords

Internet being a fast-paced medium, its users are impatient and do not stick to one thing for long. They hardly bother to look at the bottom or next page of a search engine results page. They also do not use well-thought-out keywords, at least never in their first search. So you need to keep the keywords of your site as simple and easy as possible. And even if your use commonly misspelled keywords, you should balance it well with all probable spellings of the same word to maximize traffic flow into your site. Complex and long keywords or words having unusual spellings do not get typed often in the search engines. Hence, it is always a good bet to stick to short, simple and easy-to-spell keywords on your site.

Lots of links

The more the links on your site, the better. Search engines appreciate and recognize links. So give as many links as possible in your site—both internal links that link the various web-pages within your site and external links that link to other websites.

Lots of content

Content plays a vital role when it comes to ranking high in search engines. A good lot of keyword-rich content is always conducive to high listing. The search engines rank websites based on their content proportion. So you should keep lots of content in your site and maximize chances of keyword inclusion in that. Remember, however, keywords alone do not count. Content is just as much essential, precisely because search engines do not give a high rank to websites which are rich in keywords and scarce on content. So incorporate sufficient content and even if it is not of the best kind, search engines would excuse that.

Tuesday, 20 November 2007

What Is SEO And Why Is It Important


When you search for a certain something on a search engine it opens up a number of pages containing possible answers for your search. These ‘answers’ are your search results and the pages which contain these are the SERP or Search Engine Result Pages. Now, consider the many times that you have probably used a search engine, and the many results which each of these searches have raked up. If you think about it closely you will probably discover that out of all those million SERP’s that you have opened up through your searches each time you have probably visited at the very most the first 3 pages of results, the rest you have ignored like they didn’t even exist.

As the owner of a website being thus ignored by visitors and sidelined by search engines has probably kept you up nights wondering exactly how you might better the position of your site. Well the answer is simple; through SEO.

SEO, or Search Engine Optimization refers to a process by means of which a website earns high ranking amongst the search results, gets a coveted place on the SERP and thereby pulls in a large chunk of ‘unique’ visitors.

Who needs SEO?

Websites can broadly be classified into 4 different types:

• Personal sites
• Corporate Sites
• Sites providing information
• E-commerce sites

As is obvious the first two types of websites can hold their own without using SEO. That is because they are target group is in itself a niche and it doesn’t want or need audiences beyond that niche. However, that cannot be said for the last two types of websites. If you build a site primarily to circulate information or for commercial use then you would definitely need unique visitors, these may be found only by means of good ranking on SERP’s and therefore by means of SEO.

Watch your content, get the right visitors. If you want to lure the right visitors into your website then simply use the right words. Although search engines do not read they do scan the site’s text. The more relevant your content is the higher your chances of a better ranking.

Another important consideration, while on the topic of content, is keywords. Your keywords are words or phrases which summarize or represent the main topic or subject of your site, when a search engine scans the body of your website’s text it picks up these repeating words and match them with the words being searched if they match then you get a high ranking.

When selecting your keywords make sure you choose words which are most likely to be used by users searching for a site like yours or subjects covered by your site. After you have selected them sprinkle them abundantly within the text of your site. However be careful that you don’t unnecessarily stuff them at inappropriate junctures cause that might attract criticism or even a penalty. Your keyword density per page can be anywhere between 5-15%, depending on of course how skillfully you might choose to repeat them. Make sure that you use your key words/phrases freely in the first two paragraphs of the text. Also, remember to include them in the concluding line of your text. But most importantly use them in your anchor text, certain Search Engine’s like Google put a lot of importance on the anchor text of your inbound links.

Judge for yourself

Here are the reasons we think optimization is a must, you decide for yourself.

• More than 80% of net-users find websites by means of search engines.
• 90% of these users do not bother to check beyond the first 30 results.
• 75% of those using search engines intend to buy a product or service.
• “Professional SEO is twice as effective as all other internet marketing methods and 8 times more effective than banner advertisements.”

Sunday, 11 November 2007

Increasing Your Search Engine Rankings

Increasing Your Search Engine Ranking

The methods employed to increase your Search Engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high Search Engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through Search Engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. 

The higher your page comes up in Search Engine results, the greater the traffic that is directed to your website. That's what Search Engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search Engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into Search Engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, the Search Engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is called META tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window. For example, a META tag would read: META name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of Search Engine rankings. Almost all Search Engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular Search Engine, the Search Engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your Search Engine ranking, but it also directs more quality traffic to your website.

Search Engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a Search Engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your Search Engine ranking, the more quality customers will be directed your way.

Saturday, 10 November 2007

Protecting Your Search Engine Rankings

Protecting Your Search Engine Rankings

Your website's ranking on Search Engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out Search Engines.

 The good news is that Search Engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a Search Engines tracks down such a site, that site is demoted in ranking or completely removed from the Search Engine's index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a Search Engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all Search Engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links "bad neighborhoods."

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven't linked to a bad neighborhood.

The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at

You will then see that most pages are given a "Pagerank" which is represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search Engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your Search Engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye - but the eye of Search Engine spider can spot them easily! A spider is the program Search Engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page's link ranking.

Webmasters may be brilliant and sometimes devious, but Search Engines have figured these tricks out. As soon as a Search Engine perceive the use of hidden text - splat! The page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page - ever!

Another potential problem that can result in a penalty is called "keyword stuffing." It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A Search Engine uses what is called "Key Phrase Density" to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search Engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is "renters insurance," be sure you don't use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as cloaking. To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you? Cloaking is when the server directs a visitor to one page and a Search Engine spider to a different page. The page the spider sees is "cloaked" because it is invisible to regular traffic, and deliberately set-up to raise the site's Search Engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page's ranking to the top of the list.

It is natural that Search Engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as "page jacking." This kind of shielding is unnecessary these days due to the use of "off page" elements, such as link popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Directories To Submit Your Website

SEO Directories that you can submit your website to or place an “ad”  or Article for a backlink:

Friday, 9 November 2007

Pay Per Click

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