List Building Secret #28 - Make Sure To Keep Your Newsletter Off Spam Lists!
Here are some very useful tips to make sure you stay out of hot water when it comes to being called a spammer.
* Make Sure Your Email Message is Compliant with the CAN-SPAM Law.
* Make sure your list is double opt-in
* Keep detailed records of all subscribes and unsubscribes. IP addresses, when they subscribed when they unsubscribed.
* Don't ever purchase bulk email lists or harvest emails from the Internet
* If you use co-registration companies, make sure they are reputable and don't use shady methods of traffic gathering.
* If you have an Affiliate Program, make sure you include an "anti-spam" provision in your agreement.
* Avoid using spam trigger words like "spam, free, special, guaranteed" etc....
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