Inside AdWords: +1 button to start appearing on display ads today

Inside AdWords: +1 button to start appearing on display ads today: Starting today, if you’re running display ads through the Google Display Network, you may begin seeing the +1 button and annotations with y...

Testing Your Headlines Copy

Test the Tone of Your Headlines Copy

When writing any copy, it is important that the headline you have at the top will set the tone for your whole site.  In fact, this is the most powerful text on any page.

So if it should fail to do what is required of it, then nobody is likely to even bother reading the body text.  But no matter how many times you write and then rewrite the main heading for a page, you should test it. 

The best way of doing this is by writing the best headline you can at first, and then write some alternatives instead.  There are plenty of services on the web, such as Vertster.com, which can help you to test for the winner.

The headline on any web page is the key to engaging both the attention and interest of the visitors to that site.  It only takes a few selected words, which can result in a huge impact on page conversion rates. 

So keep testing what you have with alternatives until you find the right one.

How To Write Good Headlines

How to Go About Writing a Headline

So just how you go about writing a great headline?  It’s quite simple really.  What you need to do is spend less time stressing about how to write your headline, and more time on figuring out what it should say.

Even if you say the wrong thing beautifully, it is not going to do you any good, but if you happen to say the right thing with poor wording, then this will help you much better in the long run. 

Unfortunately, there are plenty of copywriters out there today who will give way to their own egos.  These are the types who want to show everybody else what wonderfully talented copywriters they are.  So, it is important that you put your ego aside and spend time deciding what your headline is going to say. 

So just how do you know what to say?

It is more important that you focus your mind on the desires and wants of your target audience, rather than on the product or service that you are trying to sell.

Why use hundreds of words when 1 or 2 will suffice?

It should also be deeply engaging and interesting so that it excites those that come to your site.  It should actually make them sit up and say “yes” to what you are offering.

So if you keep all of this in mind, then you are on your way to producing a great headline.