TIPS ON SEARCH ENGINE OPTIMIZATION
Launching a website and maintaining it isn’t a big deal. You can learn and keep updating yourself about various aspects of a website through the vast resources present in the internet any time. So practically, in no time and with minimum efforts, you end up having a great website with good content and eye-catching graphics. But what do you do next? How do you ensure that people visit your site?
You cannot assume that every single web-user around the world will know how great your site is just as much as you do. The cyberspace is infested with numerous websites, many similar to yours as well. And each claims to offer something unique. There is a website for every thing you can think of. Name any type of business and you have a website to its name for sure. When such is the competition, how do you plan to make your mark and outshine the rest?
The key question — how do you bring the internet traffic to your website?
Web-users know it all too well that whatever they need to find, they will get it in the search engines. The latter is one highly user-friendly internet tool that bridges the gap between the users’ search for a particular thing and the website that offers just that. To find what you want, you just need to think of words or phrases that relates to your need. Say for example you are doing a research on the Halloween festival. Then you just need to type in keywords like “Halloween origins”, “Halloween customs” or “Halloween celebrations” et al. The clever search engine immediately lays out an exhaustive list of websites on Halloween right before you.
But it is known to all that the websites which feature at the top of the search engine result page, get the highest number of clicks and visitors. There is enormous competition to reach the top positions in the search engines, so that visitors get to see your website displayed first as the best among many others. Getting the top ranks is, however, not easy. You are to know a lot about search engine optimization in order to get there.
Here comes the most vital question now — what is search engine optimization? If you are told that search engine optimization is easy and simple, it may sound a little baleful. Nevertheless, it is somewhat true. Following the few following tips will surely help you with your search engine optimization. These tips, if used, will not only help you achieve a high listing in the search engines for your site, but will also ensure more internet traffic to it:
Simple, easy to spell keywords
Internet being a fast-paced medium, its users are impatient and do not stick to one thing for long. They hardly bother to look at the bottom or next page of a search engine results page. They also do not use well-thought-out keywords, at least never in their first search. So you need to keep the keywords of your site as simple and easy as possible. And even if your use commonly misspelled keywords, you should balance it well with all probable spellings of the same word to maximize traffic flow into your site. Complex and long keywords or words having unusual spellings do not get typed often in the search engines. Hence, it is always a good bet to stick to short, simple and easy-to-spell keywords on your site.
Lots of links
The more the links on your site, the better. Search engines appreciate and recognize links. So give as many links as possible in your site—both internal links that link the various web-pages within your site and external links that link to other websites.
Lots of content
Content plays a vital role when it comes to ranking high in search engines. A good lot of keyword-rich content is always conducive to high listing. The search engines rank websites based on their content proportion. So you should keep lots of content in your site and maximize chances of keyword inclusion in that. Remember, however, keywords alone do not count. Content is just as much essential, precisely because search engines do not give a high rank to websites which are rich in keywords and scarce on content. So incorporate sufficient content and even if it is not of the best kind, search engines would excuse that.
Launching a website and maintaining it isn’t a big deal. You can learn and keep updating yourself about various aspects of a website through the vast resources present in the internet any time. So practically, in no time and with minimum efforts, you end up having a great website with good content and eye-catching graphics. But what do you do next? How do you ensure that people visit your site?
You cannot assume that every single web-user around the world will know how great your site is just as much as you do. The cyberspace is infested with numerous websites, many similar to yours as well. And each claims to offer something unique. There is a website for every thing you can think of. Name any type of business and you have a website to its name for sure. When such is the competition, how do you plan to make your mark and outshine the rest?
The key question — how do you bring the internet traffic to your website?
Web-users know it all too well that whatever they need to find, they will get it in the search engines. The latter is one highly user-friendly internet tool that bridges the gap between the users’ search for a particular thing and the website that offers just that. To find what you want, you just need to think of words or phrases that relates to your need. Say for example you are doing a research on the Halloween festival. Then you just need to type in keywords like “Halloween origins”, “Halloween customs” or “Halloween celebrations” et al. The clever search engine immediately lays out an exhaustive list of websites on Halloween right before you.
But it is known to all that the websites which feature at the top of the search engine result page, get the highest number of clicks and visitors. There is enormous competition to reach the top positions in the search engines, so that visitors get to see your website displayed first as the best among many others. Getting the top ranks is, however, not easy. You are to know a lot about search engine optimization in order to get there.
Here comes the most vital question now — what is search engine optimization? If you are told that search engine optimization is easy and simple, it may sound a little baleful. Nevertheless, it is somewhat true. Following the few following tips will surely help you with your search engine optimization. These tips, if used, will not only help you achieve a high listing in the search engines for your site, but will also ensure more internet traffic to it:
Simple, easy to spell keywords
Internet being a fast-paced medium, its users are impatient and do not stick to one thing for long. They hardly bother to look at the bottom or next page of a search engine results page. They also do not use well-thought-out keywords, at least never in their first search. So you need to keep the keywords of your site as simple and easy as possible. And even if your use commonly misspelled keywords, you should balance it well with all probable spellings of the same word to maximize traffic flow into your site. Complex and long keywords or words having unusual spellings do not get typed often in the search engines. Hence, it is always a good bet to stick to short, simple and easy-to-spell keywords on your site.
Lots of links
The more the links on your site, the better. Search engines appreciate and recognize links. So give as many links as possible in your site—both internal links that link the various web-pages within your site and external links that link to other websites.
Lots of content
Content plays a vital role when it comes to ranking high in search engines. A good lot of keyword-rich content is always conducive to high listing. The search engines rank websites based on their content proportion. So you should keep lots of content in your site and maximize chances of keyword inclusion in that. Remember, however, keywords alone do not count. Content is just as much essential, precisely because search engines do not give a high rank to websites which are rich in keywords and scarce on content. So incorporate sufficient content and even if it is not of the best kind, search engines would excuse that.
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