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Saturday, 26 January 2008

Developping Link Exchange Strategy


Link exchange is one vital aspect of growth for any website. And so, developing good link exchange strategies is one of the finest steps that any website owner can take up. But you may wonder how that would help you or your website in getting ahead of others. Reasons are many, but fact remains that having some great link exchange strategies is always a wise approach towards the growth and promotion of your site.

Among all reasons behind good link exchange strategies, the best would be that it helps get a good lot of internet traffic to your website. You just need to find out other websites similar to yours and in direct competition with you for exchanging links. That way you will be able to get just the kind of targeted viewers you want to come to your site.

Integral to great link exchange strategies is the hunt of fine and apt websites. This can even furnish your website with some quality content. And, as is popularly known by all webmasters, well-written content in the site is the key approach to creating a solid web presence and the best way to get spotted by search engines. Finding out a huge list of sites to exchange links with can be the first step to your strategies, but it cannot stop at that. If you really want to get benefited, you must make sure about the quality of the sites too. Whenever you trade links, do it with sites that have quality content and an established web presence.

Another great and extremely helpful link exchange strategy is to exchange links with informative websites, those having good information on topics related to your site. This not only keeps your site updated, but also attracts visitors and potential targeted traffic to your pages in search for more. It would be even wiser if you can write a few lines on your site about why you advocate visiting those links on your page. It would be as authentic as useful to your visitors.

Looking out for websites having keywords related to your site can again be one fine idea for structuring your link exchange strategies. The easiest way to go about this is to type your keywords in a search engine and analyze the list of websites shown in the search results. From these, you can then pick websites that you think would be worthy of a link exchange. However, try limiting your choice to the first and second result pages because websites in these first two pages draw the maximum traffic and would therefore be able to benefit you in a link exchange.

To check the performance of your link exchange strategies, you can simply enter the URL of your site in the search box of a search engine and get an entire list of websites whom you exchanged links with and who still have your link on their pages. That way you can judge your strategies better.

There are even more strategies for a beneficial link exchange than these. But these are some of the best and most popular of them. With more study and research, it would not be hard to find out more on link exchange strategies. The web is a vast store of information and with sincere research and efforts it is quite easy to achieve the much coveted success for your website.

Monday, 14 January 2008

Keyword demand


You could get half of the global web traffic for the keyword "dirtbagging," but that means only about 10 visitors per month. Without a presentable keyword demand don’t ever expect to get enough traffic. However, the total demand is simply a single factor to consider. Read on to know about a few others.

1. Supply/demand ratio. Last month, there were 290,000 searches for the keyword "fishing", but could you compete against the 35,000,000 results on a Google search? "Bass fishing tips," with 3,700 searches and 31,000 results is a more likely winner.

2. Total supply. For "dirtbagging," Google shows 240 results, and well, there might be twenty searches a month for the keyword. It would be real easy to make it to the first page. On the other hand, a keyword that has a demand to the likes of a million, and gives up search results numbering a million has a better ratio, certainly, but you cannot really get into the first few results pages. No matter what the ratio, you must be able to hold your own in the competition against the supply. If your website is there on the number 10 results page, it is as good as not being on the list.

3. Type of keyword. Achieving good search engine ranking is important, but the kind of visitor you are attracting to your website is also equally important. Who would you say is likelier to click on your affiliate links or to buy something from you - a visitor searching for "fishing poles” or "fishing stories”? If it was fishing gear that I sold, I sure would be glad to have half the traffic for the latter term as the former.

4. "Uncommon" keywords. Look for uncommon search phrases, however in your search for odd keywords, be careful while you optimize for bad-grammar keywords and misspellings. At least don’t do it at the cost of the reputation of your site.

Lastly, when you do your keyword research, you should seriously consider if you have genuine interest in the subject that the keyword represents. If needed, can you write a page on the subject, and do you feel you can deliver the kind of information a person searching for that term might be looking for?

Wednesday, 9 January 2008

Long Term SEO Benefits.


You might be wondering when long term SEO would start showing ranking results, right? Well, to be honest, search engine optimization does take time to divert substantial amount of the targeted visitors to your website. Just as it takes time for your site to appear in the result pages of search engines, organic search engine optimization takes time to be fully effective.

It is quite a regular client query as to how soon or how late can they expect the SEO projects to be in effect, or in other words, when can they get a good search engine listing. To this, the only answer is — patience! Any long term marketing effort, with SEO as its base, invariably takes time. You just need to be patient to realize the rewards.

Optimization Timeframe

The time span required for the SEO effort depends on some factors. One such is the keyword-accuracy factor — whether the choice of keywords/key phrases is right, whether it matches with what a potential visitor would type to find your website. So, evidently, if your keyword selection is accurate and if it is in keeping with the needs of your targeted viewers, you can be well assured of maximum success. Next, consider if you have used a Paid Inclusion and/or PPC (Pay-Per-Click) service. The recipe to successful optimization is the sum total of efficient SEO, Paid Inclusion and PPC services. Organic SEO alone takes longer to show results than when combined with the other two.

Paid Results

Services like Paid Inclusion or PPC bidding yield results much faster than the conventional search engine optimization. In Paid Inclusion submissions, you are given a time-frame for which your website remains indexed in search engines after you sign up for it. And in PPC bidding, you start having results just as soon as people begin clicking on the PPC ads you posted. Well, search engine marketing of this kind includes a yearly budget for payments and renewals — Paid Inclusion submissions need to be renewed and PPC click-through costs demand a monthly payment. However, organic SEO coupled with PPC usually help in keeping the cost down for the paid service, and is particularly helpful if you are paying too much for the PPC campaign. At such a high price, you are well assured of extra targeted traffic to your site; so you can lower the bidding prices in your PPC service or even do away with some keyword bidding.

The time-frame allotted for your paid submissions implies that the search engines are making money in the meanwhile through the process. One good thing about ‘paying to get SEO results’ is that you can be sure of your site’s rank-stability in the search engine database. Chances of a position-change in the listings are much lower.

Organic SEO

Now the organic route to search engine optimization is a little different. The finest reason to take recourse to organic SEO is to foster your web-presence at a minimum cost. But if you are only banking on organic optimization, you may have to wait up to three to six months to get complete results of your optimization efforts. But once you are done with optimizing your site, the bulk of the job is done. This is one great advantage to organic SEO. Although you may have to fine-tune your site with keywords and texts from time to time, but until and unless you thoroughly redesign your website, you are all set to get loads of targeted viewers. Just keep a tab on the status of your listing and read your log statistics often, especially to keep abreast of the new keywords people are typing in search engines to find your website.

Patience Pays Off

The simplest and slowest of optimization efforts, organic SEO is web-promotion through common sense. It does not include lofty ideas and fancy promotion tools, and is, hence, time-consuming. The success is slow but stable. Organic SEO believes that good site-navigation, good amount of keyword-rich content and a good lot of inbound links from relevant websites lead to long-term success.

Patience is what you need to flaunt if you’re going about the organic route to search engine optimization. It is true that organic SEO takes time to show results, but rest assured, the output you get will be worth your wait.

Sunday, 6 January 2008

Meta Tags Are Important To Some Search Engines If Not ALL


Meta tags are something that you can never afford to overlook from the perspective of search engine optimization. You can avoid many mistakes by including these. Using meta tags is one of the surest methods to avoid 'spamming' the search. Following are the three most common and the most important meta tags that are used in SEO.

Meta Page Title Tag

The title tag is supported by all search engines and should be considered as the most important element in your optimization process. Why? The page title is the first thing visible to search engine spiders as well as your human visitors. They can see your title at the top of the page in the browser and it is the title that becomes the all-important clickable link in the listings on the major search engine pages. These should as a result be accurate and concise, and should also include your important keywords. The title tag is usually an interesting, eye-catching headline with all important keywords used once.

Meta Description Tag

Most of the search engines support the meta description tag. Though it is somewhat less important than the Title Tag since the human visitor will not be able to see it, the description is often included in the search listings beneath the title tag and hence should be a correct and keyword-rich description of everything the page stands for. Google normally uses a gist of the webpage content; it will only use the meta description tag when it is not able to find sufficient page content to create a page description.

Meta Keywords Tag

This tag is very rarely useful mainly because it has been abused to the maximum. However, one cannot do without this tag either. It should be used very carefully and with a lot of judgment. Include your main keywords here. Repeating them and/or using related keywords 4 or 5 times is ideal. It is far better to include your keywords in the page content; that will be far more important in attracting the attention of the search engines.

Page Ranking And How Google Assigns It


It is a known fact that Google assigns every single website page a Google Page rank, which is based on a complicated mathematical algorithm. Pages are ranked on a scale with zero as the lowest and ten as the highest. Interlinking of websites – external as well as inter – holds value so far as Page Rank is concerned.

If the site X links to the site Y, the latter gets credited with a percentage of Site X's Page Rank which kind of gets passed cover to it. The Site X loses nothing so far as Page Rank is concerned – unless and until the link is to a bad neighborhood or a banned area.

An example to understand the situation better. Site X had a Page Rank of 5, there were only 2 outbound links to Site X. One of the outbound Links was intended to brand new Site Y. Brand new Site Y had 4 outgoing links, with NO other Incoming Links, apart from the one from Site X. Google awarded Site Y a Page Rank of 5.

From this example in real life, it is evident that fewer outbound links on a per page basis means a higher Page Rank.

If Site X in the above example had a huge amount of outgoing links on the page, in that case the percentage of Page Rank passed would have been smaller and the New Site Y would have received a lower rank than the equal rank that was passed.

Things to avoid

While engaging in reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like pornography sites, gambling sites and Link Farms that have thousands of links on them. Unless that is your business, don't link to any of those types of sites.

You can lose Page Rank and Search Engine Results if you link to sites that are considered Bad Neighborhoods or are Banned. Be alert and make sure you check before linking. Though sometimes you may not be "punished", you won’t be gaining any benefits and the loss in PR of your site is not at all worth it.

Be aware of which sites the outbound links are linking your site to. Check your outbound links from time to time, ensuring that they are:

1) Still an active website
2) Still a resource for the reason you linked to them in the first place
3) They have not changed formats or the theme and continue to be a quality site.

Page Rank improves over time. Though not very often, Google does update the Page Rank, once in say every four to eight months. So link exchange with like-themed sites or quality sites is the best possible SEO strategy.

Saturday, 5 January 2008

Playing The Game Of Search Engine Marketing


Search engines are faster than you can think. It changes within a blink of an eye. Yes, try writing a book on search engine optimization and it will be outdated even before it gets printed—that’s just to give you an idea as to how fast the rules of the game called search engine marketing changes. So in this high acceleration of change, how do you stay tuned?

The hardest part of search engine marketing is to crack the Google algorithm. All the discussions, debates and research on content optimization, keyword selection, title creation, link exchange and more are all too familiar among the website owners now. And it does seem at times that the search engines elude you and your understanding because the moment you think you caught up with them, you find you are in the same abyss of yesterday, trying to grope the right way out.

The clever search engines keep moving forwards and with some very real reasons, beyond the otherwise ‘sadistic’ ones. In a way, these come down to two simple yet mutually conflicting factors —

• Competition: online businesses are growing everyday, by the minute.

• Expectation: Web-users, today, visit websites with lofty expectations. As it is the search engines that drive them to visit sites, they expect the sites referred thus, to be extremely relevant to their searches.

In a nutshell, it can be safely said that since the online competition is high with so many websites trying to outdo one another and make their mark in the online arena, the search engines are somehow compelled to change their algorithms from time to time to serve its users better with more comprehensively. They, however, do not intend to make things hard for website owners or optimizers; they only change algorithms to provide more accurate and more helpful search results to the users, so that they get the best information even in this highly competitive online business market.

Evidently then, you can see that the search engines are overtly user-centric. And this does give webmasters and search engine marketers the most obvious clue as to what to do to get ahead in the game and stay there too. While it is of course important to keep track of the changing algorithms, you also need to focus on the users, your potential customers, analyze their needs and think of ways to fulfill those through your website. Compared to links and algorithms, you got to concentrate more on user-needs because that is one surefire way to take your search engine marketing at its helm.

Donning this coveted ‘marketing’ label, there are five things that you need to consider now:

• Working with other sites: Much in keeping with the coffee-shop-in-the-bookstore concept, you can fill up the void in another website to benefit both ends. It is quite smart to work with other websites and set up individual businesses in each other’s business space with one symbiotic approach.

• Deep links: It is always essential to take the visitors exactly to what they have been searching for. Using deep links comes in handy here. Therefore, keep deep links for both your organic and paid listings, so that viewers do not have to hunt for what they actually need.

• Publicity pieces: Well-written publicity pieces like articles and press releases allow you to accommodate the important and top search words for your website. But you must also make the piece a good, helpful, informative and interesting read, if you want it to be an effective marketing tool.

• Directories: While choosing business directories, you must go for those having the best custom. Instead of just another plain link, you should be in the look-out for good referrals.

• Anchor links: Anchor texts are links and information that you give out to other websites. Now, getting links is not the supreme objective, it is more important to draw the custom that gives more profit. So you may also spare a thought about using anchor texts that pertain to your users’ needs or to the topics in the page visited.