Introducing How To Develop Iphone Apps Without Any Programming Knowledge

Introducing A Simple Way To Make Alot Of Money Online Without Any Programming Knowledge.

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Tuesday 20 September 2011

List Building Secret #6


List Building Secret #6 -Use Name Squeeze Pages

Name Squeeze is a big buzz word lately and it's something people having been beating to death, but it really does work.

Name Squeeze is nothing new, it's just that Jonathan Mizel gave an old technique a new name and new appeal. Good marketing on his part.

The best way to explain a name squeeze page is to show you a good example.

http://www.scrapbookingprofits.com

This is a great name squeeze page. Basically, what a name squeeze page is, is a simple subscribe form that then leads them to either a free report or a sales letter.

Sign up for the following name squeeze pages to get a good idea of what to do.

http://www.doubleyourdating.com
http://www.scrapbookingprofits.com
http://www.fireyourweddingplanner.com

Notice how these sites have nothing to do with Internet marketing? But they are ALL pulling in tens of thousands of dollars monthly. Doubleyourdating.com is pulling in hundreds of thousands of dollars monthly.

Selling Banners And Joining Affiliate Marketing

Selling Banners by the Impression and also Affiliate Marketing

A final type of banner ad is sold by “impressions.”  Less popular than pay-per-click ads because the advertiser is simply paying for his ad to be seen and not acted upon, they can still be a profitable way to sell ad space once your readership grows.  Let’s say, for example, that your blog is dedicated to investments in the natural resources sector.  Your readers are also potential investors in the companies that inhabit the market you talk about, but there is no way to know if a reader buys (or sells) stocks or investigates companies based on your writing. 

In this case, selling ad space directly to a company that will pay you to simply feature their banner can be worthwhile.  You promise the company that a certain number of people will view their banner or that it will remain on your site for a certain amount of time, and they pay for the link. You’ll know how much revenue to expect every month and you won’t have to share it with an agency that takes a cut for bringing advertisers to you.

While potentially more profitable than pay-per-click programs, selling banners by the impression has several drawbacks, the most difficult of which is convincing advertisers that you are worth their money.  That’s why your expertise and contacts are so important in choosing your blog topic.  Once you become a clearinghouse for information, you can be sure that companies – especially small ones in small industries – will know you. If you have a million readers a month and are an acknowledged expert in their industry, they may be happy to pay to have their name in front of their readers, especially if they can measure the number of people of visit their site as a result of your ads. It can be compared to "How to use articles to make profits from affiliate products and service."

But watch out for conflict of interest, real or perceived.  When you feature a company’s ad, you may feel (and will be perceived by your readers to feel) pressure to treat your advertisers with kid gloves.  It’s a part of the deal: your advertisers are not paying you to have you bad-mouth their company on your pages.  So it’s essential that you be upfront with your readers when mentioning companies, informing them if you are a shareholder or that the company is an advertiser.  It’s often best for your reputation to never mention a customer company or its main competitors directly, and while this can reduce your ability to sell these profitable ads, it can also help you avoid the reputation of being a shill and can help keep your commentary (or at least readers’ perceptions of your commentary) independent.

Making Profits From Your Blog Empire

PROFITING FROM YOUR BLOG EMPIRE

Generating Profits


Your Blog Empire, in order to be profitable, must generate sufficient income to cover not only your actual costs, but to pay you for your time and expertise.  The costs you can keep under control by intelligently managing the money you spend on promotion and bandwidth.  Potential customers you manage by attracting and keeping interested readers.  But to make a profit, you’ve got to make a sale, and there are two ways to accomplish that: selling clicks or coffee cups. Building a blog empire can actually become an interesting hobby.

The first method, selling clicks, means placing ads, like banners, on your site.  When your customers click the ads (or occasionally when they simply view them) you collect a payment from the advertiser.  In this case, your customers are companies to whom you sell access to your readers.

The second method, selling coffee cups, is not limited to ceramic drinking devices, but to anything you sell directly to your readers.  In this case, your readers are your customers, purchasing from you products that advertise your site or information only you can provide.

Selling clicks is the easiest and most popular of the two methods, so let’s take a look at it first. But first, let’s take a look at your readers.

Readers don’t love ads.  They don’t love banners.  They don’t love intrusive, flashing distractions and you’re not going to please them by placing ads on your page.  Thus you must take the advice Machiavelli offered his prince six centuries ago: “While it may not always be possible to be loved, it’s critical to avoid being hated.”  That advice, delivered in a political context, holds true in an advertising one.  It’s critical that if your ads do not attract readers to your site (and it’s a guarantee that readers are not coming to admire your banners), you should at least make an effort not to drive them away.

That’s a problem, because those ads which are most hated by readers are those which are most profitable to you: popups and java applets.

Popups we all know and hate.  They are ads that open a new browser, usually displaying the advertiser’s own site or an ad with a link to it.  They cause your page to load more slowly (especially if your reader is on a dialup connection) and they aggravate a reader who is not interested in the object advertised.  Multiple popups on a single page should be avoided at all costs – if you open 6 browser windows on your reader’s desktop, it’s virtually guaranteed that reader is not one you’ll see again.  Of course, most modern browsers and several specialty software products are available to banish popups altogether, and if your readers have them, your popup campaign will probably be strangled in its cradle.

The second hated ad-type is a java application that floats across the screen, necessitating that the reader close it before he can read your page.  It’s an aggravation (most of them scurry around the screen, making them difficult to close) and an aggravated reader is not one receptive to your content.  He may even decide your page is not worth reading before you have an opportunity to make a good impression. 

Avoid the temptation of featuring these kinds of ads. The reason these ads are more profitable than unobtrusive pay-per-click ads is that they are more effective – your reader must interact with the ad in order to get to your content.  But the reader’s reaction may be to avoid your content altogether.  In that case, you have lost both a reader and a potential customer