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Friday, 21 October 2011

Saif Al-Islam Gaddafi No More In The Desert At The Moment

Unconfirmed sources of media says, Saif Al-Islam Gaddafi has been wounded and is in the hospital while others say, Saif Al-Islam Gaddafi has been cornered and brought down to his end.

 However, if you were the one what will do after it has been made very clear that; Muammar Gaddafi has been captured by the NTC and eventually killed.

 While his brother that was Lieutenant Colonel has also been killed alongside his father. What will you do if you were in Saif Al-Islam Gaddafi's shoe?

To cut it short, Saif AL-Islam Gaddafi has fled to neighboring Niger where one of his brothers is seeking refuge under International law.

This truly marks the end of the Colonel Muammar Gaddafi's regime. It is now history. Thanks to the world powers expecially and namely Prime Minister David Cameroon, President Sarkozy and President Barack Obama.

The above mentioned heads of government are the "Three Wise Men" for Africa. They are the saviors talked about in the Bible. It takes bravery and courage to do it.

This is the end of the chapter. Let's wait and see what happen next. At the moment, Libya is a free nation presumably. Who know what happens next.

Let's not forget that, the people ruling today in Libya are the very same people that caused atrocities with Gaddafi. They were part and parcel of Gaddafi before the uprising. As Minister of Justice, you will probably be one of Gaddafi's best friends to earn that job. Therefore he is another criminal in disguise. He could be a potential candidate to give full information about the Lockerbie Bombing in Scotland/

Wednesday, 19 October 2011

How To Get Started In Dropshipping

How to get Started in Dropshipping

It really is very easy to get your dropshipping business up and running.  The main pieces of equipment that you will need are a good computer, and also a good quality internet connection.

But not only is it fairly easy to get your business up and running, you will find that there are very few barriers which will prevent you from getting started, and the cost for starting out is very low, so you should not need to invest much money up front initially.

However, below these are the steps that you will need to take in order to get your dropshipping business up and running.

1.     Set yourself up an online shop, either using one of the many online shop builder programs available, or by building your own site, or setting up an account with an auction site such as eBay (if you choose to use eBay as your primary selling place, I recommend getting a good auction template that you can simply plug your information into to save time).

2.     Find your wholesale supplier who has the product that are looking to sell, and who offers a dropshipping service.

3.     Once you have found the company that you want to deal with, you can open an account with them.

4.     Next thing you need to do is start building your site, using both content and images that the dropshipping supplier has provided, or that you have produced yourself (I recommend the latter, as it will distinguish you from other sellers who may be utilizing the same dropshipper). 

5.     Set up a system on your site so that you know when an order has been placed for a particular item, and so payment can be taken.

6.     Pass on the details of the order directly to your dropshipping supplier.  Once they receive the order, they will then bill you at the price that you have both agreed upon, and then they will arrange for the item to be dispatched.  In most cases, the dropshipping supplier will provide labels which refer to the business or website where the order has come from, rather than from their own business.

Tuesday, 18 October 2011

The Advantages and Disadvantages Of Drop Shipping

The Advantages and Disadvantages of Drop-Shipping

Although drop-shipping today is a very hot topic being discussed among many retailers, and it does have many benefits, it may not be the best option for every business.  However, in this chapter we will take a closer look at some of the advantages, as well as disadvantages to be had from running an online dropshipping business.

First, if you are just starting out in setting up an online business, and do not have much operating capital, then this may be the best option for you to go with.  The great thing about this particular type of business is that you do not need to hold vast stocks of the products that you are selling. Instead, this is all done for you by the dropshipping supplier you have gone into partnership with.  This results in you eliminating a significant cost in order for your business to be set up and to get it running.

The site you set up can be produced very quickly, and so be providing the product to those people you are targeting.

As you are getting the customers orders before you actually order the goods from the supplier, this means that you have little or no initial investment to make.

Because you are not actually holding any of the inventories yourself, then you do not need to pay either for storage facilities, or having to invest in expensive merchandise which you may not in fact sell. 

Setting up an online dropshipping business provides you with the chance to diversify what you are actually offering to your customers.  In fact, you will only be limited by not being able to find the right dropshipper for the product or items that you wish to sell.

Although there are plenty of advantages to setting up a dropshipping business, there are many disadvantages as well.

First, as you do not own the inventory that you are selling, then you will usually find that you have no control on how the product is packaged.  Also, you will not be able to include any coupons or offers in to the package which can help in increasing the amount of return business you get.

Every company which offers their dropshipping services will have a different fee structure, so carry out as much in depth research as possible.  In fact, you do not want to end up with high shipping costs, as this will only make people less reluctant to purchase their goods from you.

With dropshipping, because you are only ordering one item at the time rather than bulk amounts, then you will not expect to get the same kinds of discounts.

If you decide to sell multiple products that are supplied by multiple dropshipping companies, then you will also see a significant increase in the fees that you pay to the dropshippers, which, in turn, will need to be passed onto your customer in order for you to make a profit.

There are many suppliers who will be able to provide you with dropshipping services that you can use to integrate their products into your website.  However, you may find that you will be charged a fee for using a particular service through them, so be sure that you carry out your research thoroughly before opting for one particular dropship supplier. 

One major drawback to be had from setting up a dropshipping business is that not all manufacturers allow for dropshipping.  This is because they will need to employ more staff (extra costs) in order for them to process these individual orders, and could result in delays in their normal shipping and receiving system.  There are other companies who will only supply in bulk, so this means that it is impossible for smaller outlets to get custom orders provided for them for select numbers of items. 

However, when dropshipping is available, certainly many small as well as internet based businesses find that it can solve many more problems than those it may create. 

Sunday, 16 October 2011

Things To Consider When Starting A Drop-shipping Business

Things to Consider When Starting A Drop-shipping Business

As you will soon discover, dropshipping is an extremely effective business model for anyone who wants to start an online retail business.  You can either run it through your own website, or through some other outlet, such as an auction site.

However, because this form of online business has become so easy to do, and because of its increased popularity, many prospective dropshipping businesses have become targets for the less reputable people online, such as scammers. 

Unfortunately, many people who do not really understand what dropshipping is about only see it as a way of getting rich quick.  Because of this, there are plenty of people out there who are ready to exploit them.  In this article, we will look more closely at the things you should consider before you decide to go ahead and set up a dropshipping business for yourself.

1.      You need to carry out plenty of research with regard to dropship sources.  It is best if you avoid using search engines when doing this, as they will also offer up a list of the less reputable companies around, as well as providing you with page upon page of links which are completely useless.  However, once you have found a reputable source for the information that you require, and then the real work begins. 

2.      Avoid any companies which expect you to pay them an up front fee (membership or monthly).  Also avoid those which offer you a fully featured dropshipping solution that provides you with a website and everything else that you need in order to get your business off the ground.

3.      Ensure the dropshippers you are looking at require a valid wholesale certificate from you.  You will gain this through a business license, so avoid any that don’t have that requirement at all costs.  Unfortunately, most of the companies which are willing to do business with an illegal business will usually be middlemen, who then send your order through to the wholesale company, and will end up taking a cut of the profits that you are trying to make.

The best way to find a legitimate dropshipping company is as follows:-

a.       If you have seen a product which you are interested in selling, then contact the company producing it direct.  Enquire if they have a dropshipping facility, and if they don’t, then they are likely to be a light bulk seller.  This means that they will only normally sell their products wholesale with a minimum of say around $200 or so (in many cases, the minimum number is much higher). 

b.       Another way is looking at such directories that have been set up and deal directly with legitimate dropshipping companies only.  One such directory is WorldWideBrands. Such directories offer you an extensive searchable list of products, and which companies supply them.  So if you are looking for a way to save yourself time in searching for good quality products to sell through your online business, then these directories are certainly the right way to go.

4.      However, once you have found a company that does offer dropshipping facilities, you will need to get a valid reseller/wholesale certificate.  Yet, what the exact requirements are in order for you to obtain this certificate will vary from state to state.  But the minimum requirement for starting any dropshipping business online is that you have a business license.

5.      Now you need to contact the dropshipping company in question and set up an account with them.  Unfortunately, you may find that because your business is new, and you are not able to supply any references, then you may find that you need to set up a pre-paid account with them.  Normally, this means that they will charge your purchases to a credit card instead of providing you with a line of credit.  In order for this to be done, you will need to fill out a credit card form, an account application and provide them with your wholesale certificate.  Once this has been received, they will then provide you with a wholesale catalog and anything else that you need in order to get your business up and running with their products.

6.      Also, do not be fooled by those sites offering you a dropship directory for a fee (normally around $5 to $15).  Unfortunately, these are normally copies of the more legitimate lists provided by reputable directories, and will often be out of date.  So really, you are better off going to one of the more reputable directories and paying them a little extra in order to get a regularly updated list.

7.      Now that you have found the product which you are interested in selling, and you have made arrangements with the dropshipper in question, it is time to get your site up and running, or your account set up with one of the more reputable auction sites, such as eBay.

Why You Should Start A Drop-Shipping Business

Reasons for Starting a Dropshipping Business
If you are looking for one of the best opportunities to be had today for running a business from home, and cost little if anything to set up, then a dropship business is probably the answer for you.  Not only can you run this business from the comfort of your own home, you will not have to worry about keeping large amounts of inventory in stock and you will not have to worry about getting the products shipped to your customers.  Plus, you can still run this type of business while working in your normal day to day job.  However, if the business really does get off the ground, then you can become a work from home mom or dad instead.

In order to get your dropship business started, you will need either your own website, or you can sell your products on eBay.  Then once an order is received and has been paid for by a customer, you send the order over to your dropship supplier and they then send the order directly to your customer while you still make a profit.  Also, you will need to set up an electronic payment system such as those provide by PayPal. 

If you were to carry out a search of the web today, you will be amazed at the number of people who are making money through a dropshipping business.  There are even some who are actually earning a 6 figure salary from theirs, and others who are just doing it part time in order to earn a little extra cash to provide them with a better way of life.  In fact, many people often start their dropshipping business as a part time business, and it is only after the business has really taken off do they decide to do it full time instead.

The great thing about setting up dropshipping business is you do not need any special skill sets in order to get it started.  All it really needs is a person who is willing to dedicate their time to ensure that the business succeeds, as well as having a computer and this being connected to the internet. 

But the first thing you need to do once you decide to set up a dropshipping business is to form a good relationship with your dropship supplier.  Once this has been formed, then you can start selling their products online, either through your own website, or on one of the many auction sites such as eBay.

What you are actually doing is acting as a middleman and bringing together those who want to buy a particular product and those that are selling it, while still collecting a profit for you.  The greatest benefit to be had from setting up this type of business is that you do not have to worry about inventory or paperwork as with a normal retail business, as this is all the worry of your dropship supplier instead.

The other great thing about setting up a dropshipping business is that you should find yourself almost making money instantly.  If not today then tomorrow or the next day, but it certainly will not be long before you should start to see your first profits.

All you need to do is find a product that you feel people will buy, find a reputable dropship supplier, and then start advertising the product on eBay.  By using this method, you will find it costs very little in order to get your business up and running.

However, as with any business, it is best that you ensure that the products you are supplying are of the best quality possible, and also provide the best customer service that you can.  So if you are selling your products through an auction site, then make sure you keep in touch with what is happening. If any of your customers have a question, then make sure that you respond as quickly as possible and follow up afterwards to ensure that they are satisfied with the information you provided to them.

Also, always select products that there are not thousands of them selling on the internet.  By doing this, your business will not only be much more fun, but will also be much more profitable.  So before you start selling any products through a dropshipping business, you should do as much research as possible first.  Look for those products which have not saturated the market, or that has very few people competing for the customers, and therefore, the sales.

But what you do need to remember is that starting a dropshipping business is very easy, and you can run it from anywhere, especially out of your own home.  Also, such a business can be run from anywhere in the world, and will cost you very little in getting it started.

The Golden Rules Of Drop Shipping

Five Golden Rules to Drops-hipping

If you want to ensure that your drop shipping business is profitable, there are a number of things you need to remember.  In this chapter, we will look more closely at these five golden rules to ensure that you can run a profitable business.

In order to make your business as profitable as possible, you need to find a product which will sell in sufficient quantities, as well as one which will provide you with a good mark up, in order for it to be truly profitable.  Therefore, it is important that you try to determine what the demand for the product is, and also what competition, if any, there is for this particular product.  Also, if you can, take a look at what your competition is charging for it.  You may find that some businesses will have a much lower profit margin than others, including you.

It is best when first starting out selling products using dropshipping, that you only sell a select few.  Plus, also that those that you do select are related, or can be targeted and sold to the same market set.  It is important that you do not try to sell every drop-shipping product that you find, as this will help you concentrate more on marketing your goods, as well as keeping your own costs to a minimum.  Plus, you are more likely to make an impact in the market place as well.

Due to its increased popularity, it is important that you find a reputable dropshipper for your business.  Unfortunately, over recent months there have been many scams that have come to light in this particular industry.  Avoid those people who are offering to sell you lists of dropshippers for 100’s of dollars,  unfortunately many of these are middlemen who are posing as dropshippers themselves, and will then charge much more than you actually should be paying.  Remember, the whole idea of using drop shipping is to keep your costs down rather than raising them, but also still be able to make a profit at the end of the day.

Also, if you are able to, avoid the “turnkey” internet businesses which are willing to sell you a package of products, e-commerce and marketing for an exorbitant membership fee or charge you a monthly fee.  These types of businesses, you will soon find, do not actually help, but rather hinder, and you will soon find that you are not making any profit whatsoever, while they are.

However, do not let what we have written above frighten you off, instead just be aware of these pitfalls.  However, one of the best ways of finding a reputable dropshipper is through looking at such directories as “Chris Malta’s Worldwide Brands”.  This provides you with a whole list of legitimate, as well as reputable, dropshippers that you may wish consider using.

You will still need to deal with the problems associated with back orders and returns.  Unfortunately, not all the hassles associated with running a normal retail business can be eliminated from a business that is run online.  There will be times when you find that a product your customer has ordered is not in stock, and so will not be available for dispatch immediately.  Therefore, you will need to work out these matters with your dropshipper ahead of any of these problems occurring.  This will then provide you with answers that you can provide to your customer should such an event occur.

Finally, it is important that you treat your business just like any other business, so do not spam people.  Also, do not use either a personal or free web page address for your online store, and also ensure that you register the business with your County Clerk.  It is also important that you register with the Tax office so that you have a Tax ID number…and be prepared to file taxes each year. 

As long as you start off by expecting that your business is going to make a decent profit, then the chances are that you will automatically see an increase in this.

Thursday, 13 October 2011

What Is Dropshipping?

What is Dropshipping
Dropshipping is a type of retailing where, instead of the retailer (meaning you) actually keeping the goods in stock at their own location, they instead pass the order, along with the shipment details from a customer, to a wholesaler.  It is then the job of the wholesaler to dispatch the goods ordered directly to your customer for you.  The great thing about this method is that not only do you not need to have a large warehouse for storing all the goods you are selling, but also you make a profit through the price you pay for it wholesale, and the price that you sell it to your customer for.

In fact, where dropshipping is concerned, you are actually acting as the middleman for the product that your customer receives and the manufacturer who produces it.  This particular type of system is extremely beneficial to both small retail shops, as well as internet based stores, or those people who use mailing catalogs in order to generate sales for their companies.  In fact, many customers who purchase their products in this way seem to not be too bothered that there is a delay between the time when the products are ordered and when they actually have them arrive.

But the biggest problem that is being addressed by dropshipping is that retailers no longer have to worry about controlling their inventory, as this is done for them by the wholesaler instead.  Unfortunately, in a more traditional retail setting, the products a store owner orders will be ordered in bulk, and they will then need to be kept in a secure location until they can be displayed and sold.  What this means is that you are adding costs to an already large budget, as you will need to have storage space available, along with hiring staff to maintain the storage area and ensure that the goods are ready for delivery to the store and to know what levels each product is at.  You will also need to spend money investing in a good quality security system in order to prevent the goods from being stolen.  However, if you were to use dropshipping instead, then you do not need to retain a large stock of your inventory on site, and also you no longer needed to employ a large team of staff.

Also, you will find that a large number of manufacturers now find the idea of dropshipping as a good investment, as it is also lowering their costs as well.  Plus they are gaining an additional sales person who they do not actually pay a wage to.  They are also saving themselves money as they no longer need to arrange for the delivery of large quantities of their goods to a retailer, so they are cutting down on their handling and fuel costs this way.  Instead, they can use the more inexpensive shipping methods that are now readily available by using either UPS, FedEx or a locally based delivery company to ensure that their products are delivered directly to the customer.  Plus, as many manufacturers have spent vast amounts of money ensuring that their warehouses are completely secure, they know that their products are safe until the day that they are dispatched, rather than them sitting in the back room of some retailer’s shop with very little or no security on the property.

Yet there are some drawbacks to running a dropshipping business, and these we will look at in more detail later on in this book.  Through this book, we will provide you with how you need to get started in the business of dropshipping, along with what you will need and the benefits, as well as the drawbacks.

Be Happy Always When Writing Copy.

Be Positive from Beginning to End of Writing Your Copy

When starting any copywriting, it is important that you are positive from the beginning to the end. 

You need to grab their attention at the beginning, and make them want more when they have finished.  It is vitally important that you use your best material at both the beginning and end of your work.

So if you produce a weak finish, then your customers will walk away feeling disappointed. They will also have forgotten the strong opening that you had produced, as well as the great stuff that followed after.  All they will ever remember is what a let down the end was. 

So, just how do you apply this to writing copy for the web?

What you should do is to think of your web page as a story, show or performance that you are presenting.  It is important that you think about the structure, and any messages you are presenting on your web pages in order to have that all important stronger ending

Text Links Should Look The Same On Your Copywriting Efforts

Make Your Text Links Look the Same

During the very early days of the web you would find all the text links were both blue and underlined.  Even today, this still holds true…just take a look at Google, eBay, Yahoo or MSN, and all their links are blue, and are either underlined, or become underlined when the cursor is placed over them.

But just what is the point of this?  When visitors are first entering any site, they are expecting the links to look like this.  Remember, it is important that any visitors to a site can figure our how it works so they can find the pages they are interested in the most.  So one element in this process is for them to figure out what text links look like.  So if yours are blue and underlined, then you have nothing to worry about, as everyone will know what they are. 

But if yours happen to be orange and underlined, then a new visitor will have to spend time figuring out just where your links are.  But if your links are just orange, then they will need even longer to work it out. 

Unfortunately, there are too many sites out there today which have no set appearance to their text links.  Some may be underlined, others may not, some may be blue, and others may be orange.  In some cases, they may be bold and others not.  So now you are getting the picture.

If you do not provide your visitors with a unified look to your text links, you’re placing a huge burden on them.  This is because it makes it significantly harder for them to get where they want to be, and find what they need.

Where the web is concerned, people’s interest in a certain subject can vanish in an instant.  So you need to figure out ways in which you can minimize the “loss of their attention”.  The only really simple way that this can be achieved is by making sure that all your text links are immediately recognizable, which isn’t difficult to accomplish at all.

Wednesday, 12 October 2011

Inside AdWords: +1 button to start appearing on display ads today

Inside AdWords: +1 button to start appearing on display ads today: Starting today, if you’re running display ads through the Google Display Network, you may begin seeing the +1 button and annotations with y...

Testing Your Headlines Copy

Test the Tone of Your Headlines Copy

When writing any copy, it is important that the headline you have at the top will set the tone for your whole site.  In fact, this is the most powerful text on any page.

So if it should fail to do what is required of it, then nobody is likely to even bother reading the body text.  But no matter how many times you write and then rewrite the main heading for a page, you should test it. 

The best way of doing this is by writing the best headline you can at first, and then write some alternatives instead.  There are plenty of services on the web, such as, which can help you to test for the winner.

The headline on any web page is the key to engaging both the attention and interest of the visitors to that site.  It only takes a few selected words, which can result in a huge impact on page conversion rates. 

So keep testing what you have with alternatives until you find the right one.

How To Write Good Headlines

How to Go About Writing a Headline

So just how you go about writing a great headline?  It’s quite simple really.  What you need to do is spend less time stressing about how to write your headline, and more time on figuring out what it should say.

Even if you say the wrong thing beautifully, it is not going to do you any good, but if you happen to say the right thing with poor wording, then this will help you much better in the long run. 

Unfortunately, there are plenty of copywriters out there today who will give way to their own egos.  These are the types who want to show everybody else what wonderfully talented copywriters they are.  So, it is important that you put your ego aside and spend time deciding what your headline is going to say. 

So just how do you know what to say?

It is more important that you focus your mind on the desires and wants of your target audience, rather than on the product or service that you are trying to sell.

Why use hundreds of words when 1 or 2 will suffice?

It should also be deeply engaging and interesting so that it excites those that come to your site.  It should actually make them sit up and say “yes” to what you are offering.

So if you keep all of this in mind, then you are on your way to producing a great headline.

Tuesday, 11 October 2011

Good Copy Needs A Headline That Grabs Attention

Develop a Headline that Grabs Attention or Curiosity

The home page of any site is the key web page, especially if it is where you want a person to take some action, such as buying something or subscribing to something.

So, one of the great ways of building momentum, and also increasing the number of people who act on this, is by creating some urgency.  There are many different ways in which this urgency can be created, and below are just a few:

1.     Provide them with an offer for a limited period of time.

2.     Offer limited supplies of a particular product.

3.     Offer them seasonal specials.

4.     Why not offer them a free gift when they subscribe or pay for a particular item.

5.     Daily deals – this is a great way of bringing in customers.

However, just a word of caution when using these types of tactics:  It is important that you are both credible and honest with the visitors to your site.  So if you are saying that an offer expires on a particular date or at a particular time, then make sure that it does.  Just imagine how bad it would look if someone came back to your site the day after, only to find the offer still in place.

But there are other ways in which you can imply urgency on your site.  You could show a page with prices that are the best online prices to be found at that particular moment in time. 

With this method you are not providing a time limit or a limit on how much of the product is available.  But by using a time stamp, you are also implying that the prices on these products could increase at any time.

The whole idea of this method is so that you get people moving.  So those who would normally be sitting on the fence will actually do something and make that all important purchase.

But above all, you can sell with urgency as long as you do it with integrity, or you may do more damage than good.

Other Excellent Ingredients For Power Pulling Copy-Writing

Other Essential Components for Good Copywriting

It is ever so easy to become a little sloppy with the vocabulary on your website, as well as the look.  You may find it so easy that you become inconsistent in the terms and phrases that you use when describing a particular product, service, tool or feature on your site.

So it is vital that you go through your site regularly and make sure that the terms you are using are used consistently.  Also, ensure that you are clearly communicating what you are trying to express to those visiting your site.

Therefore, you should always be aware of the spelling, grammar and formatting of any copywriting that you produce.  Many sales efforts have amounted to nothing just because of a simple spelling or grammatical error in the copywriting.  So spend time using a spell checker to ensure that everything is correct.  It will save a lot of time later on.

Try to avoid using lots of capital letters and exclamations marks in your work, as it does not look very professional.  But use bold text and color in order to highlight any important points you wish to make.

Another important thing to have is an understanding of the written language.  Creating website copy is different from that used when writing an article in a newsletter, composing a custom essay, a book, a report or even a research paper. 

The language that you use must be very deliberate.  It is important that you understand the language and how it exactly influences people’s buying behaviors.  It is important that you know which words are strong, and which words are weak, and which words should be avoided at all costs.

However there are plenty of ways in which a site can be made more appealing without having to use graphics and animated gifs.

1.      By formatting the text on a page, you can break up large chunks of information.  So wherever possible, use bulleting, numbering, emboldened text, colored text etc., in order to make important information stand out. 

2.      Break up your paragraphs into easily digestible pieces of information.  This will help to make your content stand out more.  It will also help to make those important facts or sections stand out more also.

3.      At all times, refrain from adding two spaces after each full stop.  Not only will you save time, you will also save space also.

4.      At the end of each paragraph, make sure that you press the return key twice and do the same after each section title.

If, however, you need to write long copy, then it is important that you should use some of the following formatting rules.

1.      Keep the column width reasonably narrow.  The human eye finds it more difficult to track from the end of one line to the beginning of the next if the column is wide.

2.      Use plenty of subheads, as this helps those who would rather just scan a page before they commit to actually reading the whole thing.  These subheadings should lead your visitor through the key points.

3.      Indent any key elements in your copy.  This will help to add emphasis where it is needed.  It also helps to break up an otherwise scary block of text.  So, the longer the copy on the page, the more important it is for you to use sub headers and indents. 

As you can see formatting is essential to any good copy.

Monday, 10 October 2011

Keep Your Copy For The Web Short And But Sweet.

Keep Your Web Copy Short and Sweet

You are looking to keep your visitors coming to your site and also get them to return.  There are a number of points you should consider when copywriting for the web.

Keep your copy short and simple

What you should remember is that unless a visitor has been directed to a particular page on a site, more often than not, they will only read 1 or 2 lines of the text.  So the longer your text is, the less likely they will want to read it.  So if you can, do not add any long copy to any pages where visitors are not expecting it to be.

Also keep your copy simple.  This is just as important as the length of your copy.  It is important that your visitors are able to understand what has been written on their first reading.  They do not want to have to spend time thinking about what you have written.

In most cases, you should be able to convey one key idea effectively in just one or two lines of writing.  By writing any more than that, you are most likely to ruin the chances getting your initial message through.

So by anticipating that your visitors will be willing to learn more about something, then they will look for the page that has more copy on it.  So provide them with a link to another page of your site where they can get hold of the information that they need.
What if you do need to write long copy?

If you do need to include some longer copy, then organize it.  Even if your visitors are expecting to find a page heavy with text, they may not actually be willing to read it.  So in order to help them, divide any distinct ideas you have into separate paragraphs.  Provide them with useful headings, sub headings and bulleted lists.  This is a great way of introducing key ideas to them deliberately.

It is best to assume that not all visitors to your site will read long pieces of copy.  So write copy that’s easy to skim through.

Although longer copy does not need to be as direct as short copy, it should still be easy to read.  You will find that those visitors to your site who have difficulty understanding what has been written, will stop reading it.

Make your Copy Lively

Keep your copywriting clear and write vividly.  You should be aiming to write in a light, unassuming tone of voice.  If what you have written is boring or overbearing, this will in turn affect the reader, and what you are trying to convey will not get through to them.

So use a consistent voice throughout your copy.  By doing this, visitors quickly recognize it and so become familiar with it.  The more familiar a site or subject is to them, the more effective it will be.

Introducing How To Find Good Keyword And Keyword Phrases For Your Copy

How to Find Effective Keywords and Keyword Phrases for Your Copy

Search engines are the most important tool on the web for bringing new customers to a site.  Many people who have never heard of your site will use a search engine to find what they are looking for, at your site or at someone else’s.  But unfortunately, a search engine is not psychic and not very intuitive either.  They will not be able to find what people are actually looking for but rather what they are asking for. 

But just how do you know what people are looking for?  There are a number of different ways in which you can get ahead of the competition in relation to people’s search habits.  There are many effective programs around and one of these is Word Tracker, which can be found at  You are able to license this program either by the day, week, month or year.  What this program does is provide you with feedback in relation to key phrases that you submit to it.  It will also make recommendations in relation to similar key phrases, and you are then able to test them against the most important search engines and directories on the web.

What it then does is tells you just how many people are searching for a particular phrase, and how much competition there is from other sites.  Once this is done then Word Tracker assigns each phrase with a Keyword Effectiveness Index (KEI) ranking.  So by using the phrases that attract the most interest, but the least competition, throughout your site in both copy and page titles, it will make it more receptive to the search engines and directories.  So when it comes time for people who are looking for a particular product or service, then your site should be one of the first they see in their search results.

The best time to do any keyword searches is when you are first building your site.  This will then mean that you do not need to rewrite your copy later on.  But really, it can be done at any time. It is important to remember that if you are not researching what your customers need, then your competition will be

Sunday, 9 October 2011

Introducing How To Write Effective Copy For The Web

How to Write Effective Copy for the Web

In order to write effective copy for the web, there are two primary areas that you should look at.  It is the page title and the META descriptions.  Both of these are usually the first two things that a person will see when searching the web for a particular product or service.

However, this does not actually apply to all search engines or directories as some will not show the META description at all.  In some cases, they will show a snippet of the content from your site.

Below we provide a list of particular areas that you should focus on in order to write effective web copy.

1.  Page Title – This is the first thing that any visitor will see when carrying out a search on the web.

2.  META Description – Usually the second thing the visitor will see when carrying out a search through a search engine or directory.

It is important to remember that both of these are likely to be produced on the Search Engine’s Results Page (SERP’s).

3.  Heading Tags – This will relate to specific subjects within your site.

4.  Visible Content – This is another area of importance that you should focus on in order to produce effective copywriting for the web.    These are provided below in order of importance.

a.     Hyperlinked Tex and Title Attribute – This is frequently displayed as a “tool tip”.  Which is a short message that will appear when the pointing device (cursor) pauses over a particular object?

b.     Alternate Text Tags – This should be for an image and is not to be used for stuffing with keywords that do not apply to it. 

c.     META Keyword Tags – Unfortunately, due to abuse by unethical marketers and uneducated consumers these are not as strong as they use to be.  In fact, most search engines will no longer be looking at these as a relevancy factor during their search.  So it is important that you make sure the keywords you use in this tag are to be found in the visible content for the page. 

So effective copywriting for the web can only be achieved if you carefully research your keywords and keyword phrases.  What is the point of writing any copy, if you do not know what it is actually that your target audience is searching for?  By targeting the correct keywords and keyword phrases you are taking one of the most important steps in writing effective copy

Failing To Plan Is Preparing To Fail In The Field Of Copywriting

Planning your copywriting in Order to Succeed

It is vital that during the planning stage of your copywriting for the web, you understand what it is, exactly, you hope to accomplish.

You have already determined that you need to increase direct sales, build a subscriber base, circulate information, as well as provide technical support.  But in order to do this, you must make sure that your web copy can help you to achieve these goals.

It is important to decide who your ideal customer is and just what it is that they really want.  Then find and craft the words that will most effectively bring these people to your site. 

It is also important to remember that without a detailed plan, it will become impossible to know who you are targeting.  Without a target, you are likely to miss out on those people who are willing and eager to pay for your help and expertise.

So when planning your web copy, it is important to know that your target audience is normally smarter and more knowledgeable than the typical visitor to a site. 

Now that you have started planning, you need to start looking at whom to target. 

Targeting is used to figure out which customers will have any problems that can be solved by using your particular product.  It is therefore vital that you become an expert in relation to every single benefit that your product offers.  Then, once you are able to determine who you need to target, you can begin to search them out.  So start building a profile of those people who will benefit from your help the most.  Once you know who they are, then begin by repeatedly using strong web copy, and the most magnetic of the benefits your product can offer as bait.

At last, you have found your target audience, and now you must develop a strategy for writing your copy.  In order to do this, the best way is to do the following:

1.      In the first part, write about what exactly the customer wants.
2.      Match the tone of your writing to those that you are targeting. 
3.      When executing your copy it is important that you are able to present your idea to them in an easy way.

What is most important is that you think about all three of these things in equal amounts, and do not allow any one of them to overshadow the others

Friday, 7 October 2011

How To Create A Targeted Placement Campaigns With Google Adwords

Good Copy Should Pull In Visitors

Good Written Copy Should Pull-in Visitors

If you fail to plan, then you are likely to fail in your endeavor of producing great copy.  If you wish to achieve your goals, it is important to gather all the facts.

First, you should anticipate the users’ of your sites questions.  Normally, there are four questions that a user will have that will need to be answered.

1.     What am I doing here?
2.     How do it?
3.     What is in it for me?
4.     Where do I go from here?

So if your site’s design and navigation can not provide an obvious answer to these questions, then you should look at using copy in order to explain them.  It is important that the answers to these questions should be obvious to all your users, and not just those visiting your site for the first time.

What is important to remember is that half the visitors to a site will not try to bother with working things out for themselves, and the other half may not even succeed.

Next, when planning, focus on your core audience.  Remember, you will not be able to reach everyone, so make sure that the copy you produce addresses your site’s most important visitors directly.  So, spend time explaining what the site can do for them in particular.  If you want to make it more effective, then do not use words which would only be looked at by people you do not need.

However, if you are targeting more than one type of visitor to your site, then make sure that you can direct them to different pages.  What you should remember is that a visitor will go somewhere else if they do not feel your site has something of value to offer to them in particular. 

So when providing them with facts, let the facts speak for themselves.  It is important that you make your descriptions compelling, although not excessive. Many visitors to sites will skip a site if they feel it is too full of hype (just bear in mind that some hype will almost certainly be necessary in order to excite your visitor).