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Saturday, 24 September 2011

List Building Secret #21

List Building Secret #21 - Use Top Sponsorship Ad's In Ezines

These ads are at the top of the newsletter and are usually the first thing people read. They usually cost about half the price of a solo ad, but they usually don't pull anywhere near as well.

They are also usually 5 to 8 lines long, and you should really concentrate on your headline, and leading them straight to your auto-responder


List Building Secret # 20

List Building Secret # 20 - Use Classified Advertising In Ezines

These are small ads, usually four or five lines long that go out in the ezine itself. They don't work anywhere as well as solo ads, but they are cheap as chips. The secret here again is to write a very compelling headline.

The best way to use classified ads (the best way to use any advertising on the Internet) is to send them straight to your opt-in mailing list from the ad, where you might be promoting a free course via autoresponder all about your product. Once you have their email address, you can contact them over and over again until they buy or unsubscribe.

This is by far the best method of advertising with classified ads.

List Building Secret #19

List Building Secret #19 - Submit To Ezine Directories

The best ezine directories are paid for and they are: and

Here are some free ones:

List Building Secret #18

List Building Secret #18 - Buy Ezine Solo Ads

When ever I advertise with ezines it's usually solely with Solo Ads. These are ads that are sent out by themselves, unlike classified and other ads that go out in the ezine itself.

This ad will go out by itself, so it needs to be a fairly good length. While some people say shorter ads work better for the simple fact the reader has less to read, in reality, a very well written longer solo ad will pull much much better.

There are usually word and length limits to these ads so when you are creating them, it might be good to check around at what the normal length of a solo ad is in your industry.

You might even check out the posting guidelines for other ezines so you can know exactly how long they like their solo ads.

The best bet to make a compelling solo ad is to work really hard on the headline. If you can write a very compelling headline for your ad, the rest of the ad should follow.

List Building Secret #17

List Building Secret #17 - Thank You For Subscribing Page

Simple enough. Get a group of publishers together and tell them you want to send new subscribers of your ezine to a page that recommends signing up for their ezine and that they do the same.

You see it all the time. You subscribe to an ezine you see on a website and once you subscribe you are taken to another page that recommends other peoples newsletters that you should join.

This is pretty much a localized version of co-registration, but it costs you nothing.

List Building Secret #16

List Building Secret #16 - Do An Article Recommendation

This is something I learnt from Aaron Wall and I only wish I was one of the publishers he joint ventured with in this deal, as it resulted in thousands of new subscribers for everyone involved.

What you do with this idea is get together 4 or 5 publishers again, they could be the same ones as before and get them to agree on running an article that you wrote.

That's it, nothing tricky, and if they agree to running this article they will get thousands of new subscribers virtually overnight.

What you do is you write an article about the best newsletters in your market, and those would of course be the publishers who agreed to run your article.

Make the article objective, don't just blatantly plug newsletters, write it like a news reporter would. Everyone who runs the article will get subscribers and you will get subscribers and everyone will be happy.

Sometimes you have to make things happen, especially with Internet Marketing, don't wait for people to contact you, YOU make it happen and you can do that, it's not hard, just think outside the box.

This method will also work for paid products aswell. You don't just have to plug newsletters, you could get all the publishers together and write an article about the best products in your market. This way everyone can make sales and affiliates sale just by running the article.

List Building Secret #15

List Building Secret #15 - Setup A Contest

This is my favorite method. Basically what it is, is you get a group of publishers all to agree on running a contest to their lists and you run the same contest to your list.

To enter this contest, these subscribers from your list must subscribe to the other publishers lists and vice versa.

The contest could be for anything, depending on your market. Perhaps the publishers you contact all have ebooks for sale, you could give a free copy of all your ebooks out to the winner. Anything with value with work.

You then setup a domain for this specific contest and put all the information needed on that. You then tell your list about the contest and where to go to enter and how. Everyone on your list who enters then gets subscribed to the other publishers ezine and you get their subscribers.

Here are the steps.....

1) Find 4 or 5 publishers in your market

2) Contact them and tell them your idea and that you are willing to do all the work, all they need to do is give you there signup information and something to offer for the contest

3) Setup a domain name and website/sales letter that tells people how to enter and all the information needed

4) Write a mailing piece that each of the publishers can use to promote the contest.

5) Get a firm date when these publishers will run the contest mailing piece and how often

6) Send these publishers the names and email addresses of subscribers

7) Add the subscribers to your list, make sure you check for duplicate email addresses so you don't add people already on your list

8) Pick a winner!

List Building Secret #14

List Building Secret #14 - Trade Ads With Other Publishers

This is a simple method of generating new subscribers instantly. Basically, you place an ad for other publishers newsletters in your newsletter and they do the same for you in return.

It's not something I'm a huge fan of, but it does work. But there are a few tips you should know.

Trading ad's for ad's with other publishers works well when your mailing list is small and growing rapidly. It's very hard to find suitable ad swapping deals that are worth your while when you have 10,000 or more subscribers.

So how can you find publishers that are looking to trade ad's? Easy! Do a Google search for the following.

"your market here ezine"


"Gardening Ezine"
"Gardening Newsletter"

Then just contact all the publishers you can and ask them if they are willing to trade ad space in their newsletter for ad space in your newsletter.

Don't just spam these people. Actually sign up for their ezine, look at their website, personalize any contact you make with them so they know you're not just harvesting email addresses and you will do well.

Some of the time you don't even need to trade ad's with people in your exact market. Let's say just because you run a gardening ezine, that doesn't mean you can't trade ad's with landscaping ezine. Do you get my drift?

Getting Your Readers To Advertise Your Blog

Swag, or Getting Your Customers to Advertise for You

On to coffee cups.  In addition to selling access to advertisers, it’s profitable to sell items directly to your readers.  Have you written a book, an ebook, or a research report??  Why not feature it prominently on your page?  Is your brand becoming famous?  Why not have a case of coffee mugs or t-shirts printed up and sell them on the site? If your readers identify with you and with your brand, selling swag is an excellent way to build upon that customer loyalty.

If you want to manage it all online, companies like Those Shirts will handle your sales and may even help design your swag.  They can even sell your shirts to customers coming from other sites.

A more profitable way to sell swag is to either install your own store software (not recommended for the amateur) or to set up a store through Yahoo!, Ebay, or a similar online merchant.  You promote your swag, passing your customers to your customized online store.  When they purchase your swag, your store manager processes the payment, giving you the money minus commission, and you ship the item out. Your local printer can certainly create all the shirts and mugs you can sell this way, and he’ll surely appreciate the business.

Swag, for a popular Blog Empire, can be the most profitable of all financial endeavors.  It builds customer loyalty; it gets your customers to promote your site; it tells you that your brand is valuable enough that readers want to become your allies.  But like any profitable business, the costs involved must be managed carefully.  It may be cheaper to bulk order T-shirts, but it will cost you more if they don’t sell.  The best way to profit from swag is to start small and establish a clientele, even if your profit at first is less than it might otherwise be.  Remember, think big but start smart.

Donations – “Ask and ye shall receive”

Have you ever visited a blog that displays your name in a banner ad?  Maybe your eyes have snapped across the page when you caught the sight of your own name, preceded by “Hello,” and followed by, “please make a donation.”  You’ve found a site that that is practicing the easiest way to raise money from satisfied readers: simply asking them.

 One popular system for soliciting contributions from readers is the Amazon Honor System.  The Amazon Honor System provides a secure process wherein your readers can make a discreet contribution by credit card to you for as little as one dollar or for as many as fifty dollars.

Once you sign up with the Amazon Honor System, you’ll receive HTML code to add to your blog. This code displays one of several non-intrusive banners with a button that allows the reader to get more information or make a donation (if your customers are Amazon customers, they’ll even display the customer’s name in the ad).  If that customer makes a donation, Amazon will collect the money, deduct their commission, and pass the rest on to you with a note telling you who made the donation.  You may want to make very occasional “thank you” posts (be very careful, however, about identifying givers and never reveal the amounts they donate).  This is a nice way to thank those readers who donate while reminding others that bloggers have to eat, too.

A second popular site for collecting donations is Paypal.  A Paypal button allows anyone who has a Paypal account to make a direct donation to your site. Like Amazon, Paypal allows the reader to make a donation by credit card.  Paypal, however, can also be integrated into another donation-type project you may also want to consider, that of special reports for your readers and a subscription or pay-per-view basis.

Subscriptions and Special “Insider” Reports

Most people are willing to pay for information they find valuable.  They buy newspapers, magazines, and books, so why wouldn’t they pay for your information?  The first reason is that you are giving it away for free. While some readers will voluntarily make a donation to keep you warmed and fed, the vast majority will not.

But if the information you provide is valuable, especially if it is of a financial nature, you may consider holding some back, offering special “insider” or “in-depth” coverage for those who wish to learn more.

One way to do so is to set up a special, secure website to archive your individual special reports.  When readers send you a subscription payment, you email them a password that will expire after a certain period of time.  A good example of this is George Ure’s Urban Survival, a blog dedicated to unusual and unorthodox economic trends.  Ure publishes a special weekly report, known as Peoplenomics, which lays out a weekly examination of one or more issues discussed in Urban Survival during the week. Back issues are cataloged on the site, so any subscriber has the right to go back into prior years, even when such reports are outside the bounds of their subscription period.  When readers’ passwords expire, they are simply removed from the master database.  Setting up and maintaining a separate list of passwords will not take a lot of time until you have dozens of subscribers.  By that time, your revenue will certainly cover one of the many commercial database management tools on the market.

The second way is to provide the reports through an auto-responder or via email.  With email, you simply create a list of email addresses and send your reports to them as they are written.  While this is easier at first than establishing a completely separate site, eventually your readers are going to request back issues or are going to lose emails, necessitating you spend a lot of time re-sending information  This manual process, if established, ought to be quickly transferred over to a dedicated site.  It’s a good beginning, however, if you’re just testing the market to see how your readers respond to the offer.

There are two caveats to consider, however, before offering special reports and information.  The first is that the commitment you are making must be kept, even if you have only one subscriber (and you will, at some point, only have one).  You must decide if the extra time and effort to make a special weekly report is worthwhile.  That subscriber is entrusting you with his money and expects that you will keep your end of the bargain by fulfilling your promises.  There’s no easier way to alienate your most faithful readers than by not giving them what they pay for.

Other than the time you spend providing the information, the most important consideration is whether the content is really valuable enough to demand a subscription.  If you have proven and useful insight that’s worth paying for, giving your readers access to it can be a paying proposition.  If you give the same information away on your blog two weeks later, or if your “insider” information is readily available elsewhere, your reader will rightly conclude that you have tricked them.

Remember, the long-term success of your Blog Empire relies on your integrity.  Keeping your promises, especially when they are directly tied to a financial contribution on the part of your readers, can make or break your reputation and your bank account