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Tuesday, 22 December 2009

A beginners guide to keyword research


Keyword Research is numero uno in the process of optimizing your web site and pay-per-click campaign. This step involves choosing the most apt keywords your target group requires to improve its ranking in search engines.

In a layman’s parlance, keywords are nothing but words and / or phrases which people may use to locate your services, products, information or brands via search engines.

Step 1: Keyword Identification

The first activity in the keyword research process is the identification of keywords. Keyword identification means locating the keywords which are used by your target group. You look for related keywords. First, you identify the industry and then zoom into the specific field. For example, if you own this pet shop, you should take up keywords like: "cat food" and "dog food".

Step 2: Locate Your Keywords

The second activity in the keyword research process is a more informed and technical search. It involves finding keywords that people actually use and organizing them by their popularity.

To locate keywords and find out their popularities, you can make use of the Aleksika keyword search box to know more about the search behavior of your target audience. Learn what they call things, the way they identify subjects, how broad or how precise their search generally is. These parameters become essential in looking for the right keywords.

You may also access relevant and useful ideas for keywords from the collection of top keywords containing the top one hundred keywords of the last year or maybe a keyword directory that offers keywords organized by subject. Wordtracker is one such program that allows you to look for relevant keywords.

Step 3: Choose Keywords

The method of deciding on the right keywords involves the following steps. Copy all relevant phrases and counts onto a spreadsheet. After you have made an examination of all individual words and phrases that might apply to your website, you will have every single important phrase on your spreadsheet.

Instead of making your search more vague and inaccurate, (which generally happens when you try to choose one-word keywords), it is suggested that you focus your concentration on only those keywords that can be easily managed. And that would typically mean phrasal keywords.

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