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Tuesday, 4 October 2011

Setting Up An Online Business On A Budget

How to Set Up an Online Business on a Budget

You have now decided to set up an online business, but your budget is very small, so how can you get going?

You could start off by looking for free domain names.  Because there are so many companies around who are now selling domain names, the market has become quite competitive.  But there are a few sites around that will register a domain for you at no charge.  However, there is a catch with some of them in that they will set themselves up as the administrator for your domain and then only transfer ownership to you after a set period of time for free or will charge you a small fee.

If you are going to be setting up and launching a website, but do not want to pay the $20-$40 a month that you can typically charged for hosting, then don’t.  There are plenty of places on the web today that will host your site for free.  But before you get too excited about this prospect, it is important to remember that there is a drawback to be had from using such places.  Most of these free host sites will place a banner at the top of your pages for allowing you to do this.  However, there are some web hosts around who do not charge you a fee or force you to have a banner on your site either.  While there are others who will remove the banners completely for a small fee each year, which is nothing compared to what you would pay to get someone to host your site for you each month.

What if you are someone who does not have their own product to sell, but still wants to make money online?  Then look no further than becoming an affiliate marketer.  This we will look at more closely in the next chapter of this book

How To Set Up Your Online Business

How to Go About Setting Up an Online Business

The best way of setting up an online business today is as follows:-

1.                  Choose a niche and then specialize in it.  Do not think that you are going to make big bucks by selling everything under the sun (unless you are using Ebay, but even this is getting more competitive today).

2.                   Choose or create a product.  You can either use affiliate products or create your own.

3.                   Probably one of the most important things to do when setting up an online business is to find a good name.  It should be short, easy to remember and reflect what your business actually does.  Your domain name is the name by which your online customers will remember you by.  A good domain name is one that is memorable, short and easy to spell.  There are many websites around offering domain names, and prices can start for less than $1.

4.                   Get your own website.  Do not go for a free page on some affiliate site, but get your own.  It is much easier to do than you think.  Get some hosting (there are plenty of companies on the web today offering their services).  Then buy a template system if you can not program (again take a look around the web and you will soon find plenty of companies offering web templates).  Now all you have to do is start learning how to use it.  However, if you are not technically minded then you will need to hire someone to handle all the technical aspects of your online business.  This could include such things as building your website for you, the handling of your website hosting and the setting up of any domain names that you may require.

5.                 Always look for a secure and reliable host service provider.  It is important that you examine the “uptime guarantee” that each service provider offers.  Also, analyze the physical infrastructure of where your online business will be stored.  But probably most important of all is that you should scrutinize the hosting providers “Back Up” and “Data Security” systems. This includes calculating how much time would be required to reinstall your online business if there was a complete infrastructure failure on the part of the hosting provider.  This will help you to calculate the least possible loss to your business if such a situation arises.

6.                  Build a list.  This is important so that you are able to repeatedly talk with visitors to your site.  It is important that you keep the visitors updated as to what is happening with your site. This also enables you to contact them numerous times regarding whatever offer(s) you wish to present them.

7.                   Look at the ways in which you will handle the payments made by your customers.  If you are selling an affiliate product, then this will not be a problem as the affiliate program will handle the payments for you.  However, if you are selling your own product, then you will have to set up your own payment processing system. This will be looked at more closely in another chapter of this book.

8.           Look at the ways in which you will arrange for goods to be delivered to your customer if selling your own products.  You must look at local courier companies, as well as the postal service and find out which will be more cost effective for sending goods to customers.  Also, you will then need to decide on the pricing system for the sending of packages to your customer’s.  But it is important that you choose a shipping company who you know is going to be reliable.  Look especially at those companies who offer an online tracking system.