How To Create A Targeted Placement Campaigns With Google Adwords

Good Copy Should Pull In Visitors

Good Written Copy Should Pull-in Visitors

If you fail to plan, then you are likely to fail in your endeavor of producing great copy.  If you wish to achieve your goals, it is important to gather all the facts.

First, you should anticipate the users’ of your sites questions.  Normally, there are four questions that a user will have that will need to be answered.

1.     What am I doing here?

2.     How do it?

3.     What is in it for me?

4.     Where do I go from here?

So if your site’s design and navigation can not provide an obvious answer to these questions, then you should look at using copy in order to explain them.  It is important that the answers to these questions should be obvious to all your users, and not just those visiting your site for the first time.

What is important to remember is that half the visitors to a site will not try to bother with working things out for themselves, and the other half may not even succeed.

Next, when planning, focus on your core audience.  Remember, you will not be able to reach everyone, so make sure that the copy you produce addresses your site’s most important visitors directly.  So, spend time explaining what the site can do for them in particular.  If you want to make it more effective, then do not use words which would only be looked at by people you do not need.

However, if you are targeting more than one type of visitor to your site, then make sure that you can direct them to different pages.  What you should remember is that a visitor will go somewhere else if they do not feel your site has something of value to offer to them in particular. 

So when providing them with facts, let the facts speak for themselves.  It is important that you make your descriptions compelling, although not excessive. Many visitors to sites will skip a site if they feel it is too full of hype (just bear in mind that some hype will almost certainly be necessary in order to excite your visitor).

Is Copy Writing For The Web Different?

Why Writing Copy for the Web is Different

One of the most important reasons as to why copy-writing for the web is different is that the mindset of those who are going to be reading is different.

More often than not, most web pages will be found via a search engine.  This is very significant, as it means that the person reading your site has been looking either for you or someone like you.  So that puts them in control.  This is because they will be focused on finding a particular product, service or piece of information.

So anyone visiting your site for the first time and has found it via a search engine will have a few questions in mind.  “Have I come to the right place?” also “Will I find what I’m looking for at this page or site?”  Finally, they would be asking themselves “Do I feel able that I can complete the task at this point?”

So what is vital is that you answer these questions in both your headline, and any sub-headlines you may have.  It needs to be able to secure a response from this first time visitor immediately.

In order for this to happen, your writing needs to provide answers so that the visitor knows exactly what they are looking for. 

What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on.

Heard Of Copy Writing For The Web Yet? Then Keep Going

Although many people seem to think that writing effective copy for the web is easy, it isn’t.  So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copy-writing for it.

In this course, we will look at the basics of producing good copy-writing for the web.  But before we start there are a number of things that you should remember.

First, people do not read a website in the same way that they would read printed material.  In fact, there are three characteristics which affect how a web user will react to the online content of a site.

It is important to remember that web users are active, not passive.  So if they don’t find a reason for staying on a site, then they will leave it.  Sometimes a person will leave 15 seconds after they have actually gotten there.  So if your text is too long, then they are less likely to read it.  So if you want a web user to believe what you have to say, you must be able to back up the hype. 

In order for any web copy to be effective, it must take into account the characteristics mentioned above.

What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics.  If you just jump straight into it you may find yourself in trouble, and your site not being as effective as it should be

How To Market Your Online Business

How do You Go About Marketing Your Online Business?

In the final chapter of this book, we will look at various ways in which you can market your online business.  The reason for marketing an online business is in order to get that all important traffic to visit your site.  This traffic consists of visitors, who will then become your customers and start purchasing your product or service from you.

The first thing you need to do is learn how to optimize your website so that it will start getting ranked in the top three search engines (Google, Yahoo and MSN.  The sooner you do this the faster it will get ranked and the sooner the traffic will start to appear at it.  A great way of doing this is by investing in either a book, E-book or Ecourse on how to optimize your site, or you could try some of the following methods instead.  The best way in which you can optimize your website is by ensuring you have back links to your site.  This is where you have links to your site placed on other sites through various different methods.  Below we provide you with some that are useful in order to get those all important back links to your website.

Link Exchanges

This is where you exchange links with other websites that have complimentary products or services to your own.  It will not only give you direct traffic from the link, but will help to increase your pursuit for getting ranked higher in search engines.

Write Articles

It is important that the articles you write are interesting and full of useful information regarding your niche.  This is probably one of the best ways around for gaining more traffic to your website.  Not only is it free, as there are many article sites around where you can have your articles published for free, but each article you have published will be providing a link back to your site.  This means that you are helping to gain even higher rankings where search engines are concerned.  When writing an article, you should always include information about you, the author (this will usually be in a resource box at the bottom of your article), and do not forget to include that all important link to your own website. 

By distributing to numerous article sites, you are not only gaining traffic (as when someone sees it on there, they will click on your link if they like what they saw), but also you get a link that points directly back to your site, which the search engines use to rank sites. 

However, if you are someone who dislikes writing, then you could always look at using a ghostwriter.  There are many sites around today who offer ghostwriting services, but when initially setting up an online business, this may not be an expense that you want to incur.

Online Forums

When using these, do not forget to include your signature line at the end of any comments that you make, as this will then provide a further link back to your site. The best bet is to stick to forums that are on the same topic as what you are trying to sell. Not only will you be learning about your potential customer’s desires, but you’ll be able to establish yourself as an expert in the field.

Blogs

Blogs are a great way of ensuring you get back links to your site.  So why not start a blog on your website?  But ensure that you post to your blog several times a week and think of it as news page for your site.  Certainly blogging has become the in thing at the moment on the web.  You only have to do a quick search to find out just how many there are.