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Wednesday, 7 September 2011

Affiliate Marketing Point Fourteen

Affiliate Marketing Point 14: The Top Keywords Are Not Always Best

There are people who literally spend their entire days analyzing keywords, tweaking and tuning their PPC campaigns based on their findings. Many are successful, and many are not.

Keeping in mind that many PPC services won’t show more than one affiliate ad per search, the top keywords are not always the best keywords. The beauty of PPC is that you only pay for the advertising when someone actually clicks on the link. There is no time limit for your ad, and you can afford to be patient and wait for the click. Therefore, if you are selling a weight loss product, weight loss, lose weight, and other common keywords that people search for are probably not your most profitable keywords.

First, you will have big time competition for those common keywords – and this is true in any popular niche. You will be competing against companies who have the big advertising budgets – and you cannot compete with that, not to mention the large number of other affiliates within the niche.

Don’t waste your time competing with that. Instead, look for another door or window to climb through. For instance, children’s weight loss or weight loss for children may be more targeted to what you are promoting, the keywords may not be as expensive, and most other affiliates probably won’t consider looking for that other door or window.

Think about your product, and choose keywords that are tightly connected with it. In the weight loss niche, some less common keywords might be weight loss foods, low calorie foods, low carbohydrate foods, or even low carbohydrate food for women – or men, or children, or even dogs if that applies to your product.

The key is to narrow your niche as much as possible to choose keywords that relate as closely as possible to what you are trying to promote. You will receive fewer clicks, but from the clicks that you do receive, you will find that you make more sales than you might have with the more popular search terms or keywords – simply because the market you targeted was more qualified. The people who find you in this fashion are literally looking to buy exactly what you are selling.

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